Why Do Social Media Marketing? Here’s 30 Reasons Why [The Ultimate List]


Welcome To This [Eye Opening] Introduction To Social Media Marketing & My 30 Reasons Why It Shouldn’t Be Ignored!

In case you’re wondering why do social media marketing and could it really be that useful for your online business as an affiliate marketer, the verdict is yes: social media is a great way to drive repeat business and attract new customers.

If you’re just starting out, or even, if you have a degree of experience, this article will certainly give you a big helping hand as to what methods and processes are required in order to get your online business started with a highly successful social media marketing campaign.

So why use social media for business and why is social media important today?

Lets take a look now at how businesses use social media for marketing, or more accurately, how businesses SHOULD be using social media marketing for business because so many are doing it wrong!

So forget most of the social media marketing articles you have read before … this is the one that you really need if you want to make an impact.  If you want to see a positive change in the volume of your web traffic then buckle up, grab yourself a drink and turn off all distractions. This is going to help – a lot![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]

Building Traffic With Social Media? Try These Simple Solutions.

Online business is cut-throat and very competitive, especially within the affiliate marketing world. It is imperative that your online brand is both relevant as well as recognizable and as a direct result of this, social media has absolutely boomed over the last few years. If you have yet to jump on board with this in a SERIOUS way then do so now! This article is your chance to learn and take action!

On the surface of it, social media is fairly easy peasy to use for most of us who are just looking at social media to keep in touch with friends and family and to provide a little fun and entertainment. But on the other side of the coin, for an online business it can prove a little more complicated and involved because social media is instead being used for social media promotion, social media branding and ultimately, making money.

This article is intended to guide you on how you can successfully drive traffic from social media to your website.

Simple Solutions to Building Traffic

Developing a coherent and effective social media strategy is probably the most important objective of this article. Not just knowing, but actually understanding, all the elements involved that have an impact on the strategy is vital for your social media marketing to achieve it’s targets and adapt over time.

Right, lets ask ourselves, what is the whole ‘frenzy’ about social media? Why is it important for business? Why do social media marketing at all?

Well, the simple answer to this (although the full answer is rather more complicated) is because there are so many people doing it. People of all walks of life are spending massive chunks of their time on these social media platforms and this in turn causes them to be the perfect target for potential customers as well as for driving targeted traffic to your website.

So how does this all work. What benefits/steps are there. What are the dynamics involed in how social media is so good at driving traffic. Well basically, there are 8 points to note. Check out all 8 to the right:[/vc_column_text][vc_single_image image=”3819″ img_size=”full” style=”vc_box_shadow_3d”][/vc_column][vc_column width=”1/2″][vc_single_image image=”3816″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d”][vc_column_text]Point 1 – Users discover interesting, useful and relevant information on the social networks which gets them engaged and interested in the content.

Point 2 – Social media has an almost unique capacity to enable it’s users to conduct surveys. This presents a great opportunity for business owners to gain insights and connect with potential customers by finding out about them and asking questions.

Point 3 – The above mentioned interaction with your potential customers further allows business owners to gain a valuable insight and feedback on policies, products, current campaigns and all manner of related and highly revelant material. This precious feedback may then be picked apart and analysed which may help business owners adjust their marketing strategy if and whenever needed.

Point 4 – Social media is a superb way to enhance brand recognition. By exposing yourself ie. your product, service or your brand on the various social media networks, this means your brand is placed in front of the eyes of a number of interested potential buyers.

Point 5 – Social media also helps businesses to gain some exposure with the industry influencers. Social media has the power to reach many thousands of people by being shared and shared again. This ‘throwing your net wide and far’ means that your brand may get recognised and associated with the industry influencers and leaders and thus your business becomes a pivotal or influential source of information of website content.

Point 6 – Social media can also be utilised by businesses to further improve customer retention and also brand loyalty. Customers are more likely to give genuine feedback, whether good or bad, through social media – more than any other medium. This allows business to receive more highly valuable information about the target audience in a very easy way. Superb!

Point 7 – The way that social media has grown over the years now means that it has got to the level where it’s almost expected by us that any reputable business should have either a Twitter and/or a Facebook page. A business with a social media page looks a little more professional and legitimate and the more popular the brand becomes on social media then the more credibility the business will have.

Point 8 – Every single SEO expert, without exception, will tell you that having and using social media accounts for your business has a very strong influence on the overall SEO score of any online business. This will of course, in turn have a large impact on the overall traffic to the site. In one way it may be argued that the large social media networks are just starting to resemble generic search engines![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Picking out the Right Social Media Platform

There are many different social media platforms online today and choosing which one/s to use and focus on can be a daunting task. It is important though that you give this a little thought and that you choose the most appropriate social media channel for your business, that it is in line with your own businesses ideals and goals.

Make sure you don’t skip the research. Research your key target market. Important information such as income, religion, gender, age, income, location, marital status etc., are all important statistics that you should strive to find out as this will help you to understand the personas of your potential customers.

How best to do this though? Well, you need to be asking a large variety of questions so that you get all the information that you need. The right information.

Such questions should be along the lines of:

What things inspire them?

Do they tend to follow any of the current trends and fashions?

What do they like and what do the not like?

What is their overall career orientation and aspirations?

Do they see themselves as being generally sociable in nature? (Buzzfeed seems to be good at finding followers that are trend oriented and are sociable online).

Do they strive to seek out attention and be known? (You know the ones. Those that would perform any online tasks for likes).

Check out Mention which will make media monitoring simple and will help you greatly in the above.

Although you will more than likely be eager to get going and promote your brand to as many people as possible and as quickly as possible, it is important that you hold back a little. You should not necessarily have a presence on all social media platforms but instead should focus your efforts on only a few that you feel fit your business and brand the best.

In addition, although joining most social networks if free, it isn’t actually free in terms of the amount of time it will take you to post on and maintain your social media accounts. In fact, for business to consumer, also known as B2C, models, I would advise you initially to only focus on Facebook and Twitter (maybe either Pinterest or Instagram too) as these tend to be the most effective for the majority of businesses.

Expanding further on the topic of associated costs mentioned above. On the face of it, social media will only require you to invest your time, as stated above, something around maybe a few hours in a given day, in order to be effective, is possibly not a bad return on your time as it may well end up bringing in many sales if done correctly and consistently. But don’t underestimate the time this may consume and don’t forget you may want to run paid ads in the future also.[/vc_column_text][vc_single_image image=”3857″ img_size=”full” add_caption=”yes” alignment=”center” style=”vc_box_shadow_3d”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

The Right Content to post on Social Media

So, you have a great website and have created a great page or blog article which is both professional looking and is really informative and great to read. The next step is to come up with content, which is equally as good, that you can publish to your social media audience. This may sound simple but once you sit down to actually do it you may find yourself asking the question, “How do I go about doing this?

In order to get started, just break it down into 3 distinctive areas:

1/ The first area is to conduct research on what the competition in your niche is posting.

DO NOT COPY but try to find out what popular content the audience is being fed with and what sort of reception or feedback they are giving to that kind of information.

2/ The next area, now that you have some idea of what information is working, is to deliver similar content BUT to do it better than the competition!

It might take a little time and some trial and error to do this successfully but, at some point, you will find what is referred to as your tone or voice and content that works.

3/ Now, the third area is nothing more than working out a posting strategy that aims to entice and hook your potential customers and to spark interest and interaction with them.

That’s It! Easy really don’t you think?

Hint: Be yourself. Let your personality shine. Try different things. If you are good at creating graphics then create engaging graphics and post them on social media. Find out what delivery method works best for you and your business.

Research has shown that of all the content on social media platforms, images and other forms of visual elements such as videos and gifs tend to get a better reception by the audience which is often in the form of clicks, views, retweets and likes. Facebook and Twitter are two of the most popular social media platforms and here photos receive 54 per cent more likes, 103 per cent more comments and 84 per cent more clicks as compared to other content that is posted without visual content.

With that information in mind, it is important that you aim to tap into the potential of visual content. You should always make sure that you have included images, videos, short texts, hashtags and emoticons wherever you deem appropriate in order to create more interaction.

You can focus on posting images and links; you can retweet, you can post exceptional quotes for your audience. A good tactic to entice your audience would be to ensure that you diligently post the same content for all days of the week except for one where you post a different form of content. The aim of this would be to observe the overall impact that this would have on audience engagement and possibly adjust accordingly.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”3826″ img_size=”full” style=”vc_box_shadow_3d” onclick=”custom_link” img_link_target=”_blank” link=”https://my.wealthyaffiliate.com/training/mastering-social-engagement/what-does-social-engagement-mean-to-your-business/a_aid/h2ShEFAx”][vc_column_text css=”.vc_custom_1559883358514{background-color: #ffffff !important;}”]Here are a few major benefits to getting into social media.

  • Build a powerful brand and reputation
  • Create reach that is independent of search engines (diversify)
  • Take advantage of the viral nature of social for extensive reach
  • Offer your customers an INSTANT medium to get help
  • Allow people to share your content (more reach)
  • Generate new business, new customers, and more traffic
  • Getting better rankings and build social authority with your pages and posts

One thing I want emphasize before we get rolling in this course is that “hanging out” on Facebook or another social medium is not social marketing. This is what we like to call wasting time. Click The Image Above To Check Out The Course For FREE![/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]

Posting: When and How Often?

Now that you have figured out the right kind of content for your audience, it is time to consider other parameters such as the time and the frequency of posting. Let us begin with the time element. The best time to post on social media may prove to be a difficult thing to accomplish, simply because your given page may have and audience from all over the world and therefore there may not be an exact sweet spot with respect to the time for posting across all social media networks.

Timing is important because you will very often want to post your content at the high traffic times on the Social Media platforms simply because it is at these times that there will be an increased likelihood that your content will be seen by the most number of people thus translating to better results.

To date, there have been countless studies that have tried to investigate the best times, or rather the highest traffic times, that would be suitable for posting.

However, it is important to note that not all content is the same and not all audiences are the same for each business and therefore the findings of these studies may prove to be altogether not so useful.

The best way of finding out the optimum traffic times for your content would be through the trial and error method.

You can start by making posts at all times of the day through the use of post scheduling tools that are available online and aim to observe the exact times and days that work best for your product or brand. Studies that have been conducted on online businesses which show that Thursdays and Fridays have an 18 per cent higher likelihood for audience engagement![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

How Frequently Can You Post?

It is understandable that you would like to post your content as frequently as possible in order to ensure that the audience has had a good look at what you have to offer. After all, the whole point of the exercise is to ensure that your content is viewed by as many people as possible, right?

Well, it appears that there is a limit to how frequently you can post without irritating your general audience and causing them to view you as a spammer.

For instance, a study was conducted on the social media platform Twitter and found there were a number of users who made complaints that there were some individuals that tended to share their content a tad bit too much which they found to be off putting. It turns out that this complaint was pretty valid.

Nowadays, users of social media can resort to all sorts of tactics to ensure that their content is viewed.

There was this one case where users had installed a plugin that allowed their old content (blogs) to be shared periodically in an interval of exactly one hour.

This kind of information overload was definitely too much and the users began to view it as spam and consequently had a negative attitude towards the blogger.

Admittedly, this tactic of flooding the timeline with information may have some good results in the short run which is exhibited in the form of clicks, but, it is not a sustainable strategy and you should definitely avoid it.

If your posts border on the extreme in terms of frequency, then your audience will develop a habit of ignoring you, or will ultimately unfollow you.

However, if you are looking to share your content more than once, there are a few ground rules that you can use to ensure that your content does not become inappropriate.

The following tips should help you in this endeavour:

Always consider your followers. It is often the case that we can be caught up with the desire to get more clicks that we forget how to use social media and not to have one piece of content flooding your timeline. It is often irksome. Therefore, remember the social feed that you are providing is not meant to be consumed by you but by them.

Avoid becoming a spammer. There is no need to explain how spam messages are often annoying. Therefore, avoid becoming an annoying spammer by coming up with a schedule that is smart as opposed to one that is largely overcrowded.

Take into account your own habits. It would prove to be helpful to reflect on your own habits when you are using social media. At what point do you deem something to be spam? Use this logic to ensure that you do not cross the aforementioned line.

Do not post anything that you wouldn’t appreciate. Try and put yourself in a neutral position and imagine how you would react if you witnessed someone with an identical strategy as yours. This should be the barometer that you would use to analyse if the strategy you are employing is appropriate or not. This is because there is a high chance that you are not the only one who would feel the same way.

Always aim to offer value. As it was earlier mentioned, there is nothing wrong in posting content more than once provided that you are reposting this content with an aim to provide value to your audience. If the aim is simply to flood the timeline then you should probably consider reducing the frequency of posting.

If you decide to follow these simple tips then you should be in a position to develop great social media content that will promote traffic to your site without it becoming a tad too repetitive for your users.[/vc_column_text][vc_single_image image=”3831″ img_size=”large” alignment=”center” css_animation=”flipInX”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Tailoring Your Message To Fit The Different Social Media Platforms

This is a topic that has been of great discussion in the recent past. There has been a tendency among, mainly new marketers, where they tend to promote the same content across all the social media networks.

For instance, let us imagine that you came up with a wonderful blog post and that you decided to share it on Facebook, Linkedin and Twitter. If you decided that you would post the same message to accompany the said blogpost on all your social networks, then would it be that the individuals that would view your content on multiple mediums will just scroll past it?

Why is it important that you come up with a different message across all the different platforms?

Let us take the situation where someone has chosen to ignore your content on one platform, then by merely rewording your content for a different platform you get the chance to grab their attention and entice them to click on your content.

In addition to that, we had mentioned earlier that every platform is unique in terms of the kind of content that flourishes there. Therefore content will be different in structure and appearance from platform to platform and therefore you need to adapt your content in order for it to fit that particular platform. For instance, there are no hashtags on Linkedin and at the same time there is no snippet on Twitter.

Just A Thought: It is the nuances that will prove to be the difference in the end.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Traffic Increasing Strategies On Social Media

What are the repercussions if you share content more than once?

Well to be honest the jury is still out on this one as there are varied ideas as to whether you should post content more than once or not. However, this guide shall give you useful tips on how to work around this.

This is very important as it may help you increase your traffic by almost two fold. It is a very basic concept and if you execute it in the right manner then it will pay off greatly.

To begin with, every time that you publish a post make sure to include a heading, hashtags, link and share it on all the networks. This is to ensure that this content is easily traceable, capable of trending through the hashtags and has content that can direct traffic to your site.

However, most marketers will tend to overlook the fact that for each post, there are usually very few people that will see it whenever it is posted let alone the target audience.

The limiting factor here is their actual presence at the time in which the post has been published. With respect to this you will have to share content that you deem to be valuable a number of times, sometimes as much as 1 to 2 weeks from the initial date of posting.

However, be very careful when you do this. Steer clear from the mistakes of spammers such as sharing your content every hour; if you flood the timeline of other users with your newsfeed it will cause them to think that you are indeed a spammer and the result is that they will unfollow you. There is no need to force your message onto your audience and then end up ruining the whole relationship altogether.

Additionally, it would not hurt if you were to add some sense of variety to your posts despite the fact that it is the same content. For instance you can ask questions or include some pull-up quotes form the actual post.

For example, let us imagine that you are posting content on Twitter. It would be beneficial if you were to make sure that each Tweet regarding the same content is unique in its own way; you can alternate between publishing the headline of the post and asking questions about it.

Admittedly, this simple trick would demand some time to execute it effectively but there is no questioning the fact that it adds a great sense of variety to the final stream. This is a very efficient way of creating a healthy level of engagement with the target audience without appearing to be a businessman who is only concerned in promoting their own content.

There are a few message types that can be of great help to you when they are needed. The following are simple examples:

Direct and Easy: Here is where you post a Title and a Link to the content that you are promoting.

The Question: Here is where you ask the audience an engaging question to spark a conversation and keep you content relevant and talked about.

State Facts: Share a fact or two accompanied with some figures in your post to add variety to your content.

Share a Quote: Extract a quote from the article you have written and convert it into a social message.

Add Some Intrigue: Publish a message that will tease the audience and grab their attention towards the content that you are publishing.

The beauty of this tactic is that it provides you with an excellent way in which you can try out all your new ideas on your followers.

For instance, you may be concerned about various aspects of your strategy such as the efficiency of asking question in terms of increasing reader engagement.

It is also worth noting that this practice will provide you with an excellent opportunity to create and come up with new headlines from which you can choose which one works best for your content.[/vc_column_text][vc_video link=”https://youtu.be/3x9AWh7g1YQ” el_width=”80″ align=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Making Use Of Hashtags For Increased Reach

Hashtags have become the norm for almost all the social media platforms, these include Twitter, Facebook, Instagram and many others. The benefit of using hashtags is that they provide you with an avenue to conduct research on what other users are commenting on or discussing with relation to your brand or products. This is often very valuable information that can be used to restructure your campaign if required.

Hashtags can also be used to ensure that your content is easily accessible or can be located by any interested parties. It is a pretty simple technique that would only require you to include all the hashtags that are relevant and have a relatively high rank in terms of traffic in your online posts.

However, remember that there is also a limit to how many hashtags that you can use without making it confusing and unappealing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

What  About Interaction With The Relevant Groups & Social Network Communities?

Social media nowadays provides the avenue for one to join groups and communities which are intended to bring individuals who share the same interests and have similar ideas under one roof (metaphorically of course).

By joining these groups you get the opportunity to interact with a number of individuals who will open your eyes to new possibilities regarding your area of interest, your niche.

What you should do is create a group or two depending on your interests and also join a large number of groups and communities yourself that are active and have some similarity or likeness to your specific niche.

The rationale behind this move is that these groups and communities provide a vital source of traffic to your business website as a result of the community spirit and the underlying spirit behind the establishment of such groups and communities.

This is just but another helpful hint of mine: post all the new content links in the groups and communities.

However, try as best as you can to lose the sales pitch here because these groups and communities include people who are looking for value and they tend to be put off when they feel as if they are being sold something.

By joining any of the social media networks that are not known or rather those that are not so popular, you will get some sense of competitive edge by being among the first individuals or businesses that get to close a sale.

The reasoning here is that if the social network is not crowded then you stand a better chance of standing out. It is also important that you seek out social networks that are engineered specifically for your type of niche; for instance, if you are an author or you sell books then GoodReads would be your ideal place to be.

The benefit of social media platforms that have interaction with the relevant social network communities and groups similar interests as your business is that you do not have to go through the whole process of informing them what your product is all about and then proceed to making a sales pitch, they already have some sense of interest in your product or whatever it is you have to say.[/vc_column_text][vc_single_image image=”3846″ img_size=”large” alignment=”center” style=”vc_box_shadow_3d”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Include The Link And Information To Your Website On Your Social Media And The Link To Your Social Media On Your Website

Make an effort to ensure that your website content is easily accessible from your social media pages in the form of a link. Also thoroughly inspect your links and ensure that they work perfectly so that when someone clicks on them they will instantly be directed to your website.

It is important to note that this is a delicate endeavour and it is always a two-way street with respect to social media and website traffic. It is quite crucial that you make sure that your website is social media friendly. There are a number of tools that can help you with this particular endeavour, AddThis is one particular helpful tool that will allow you to add social media buttons, with their logos, to your website in order to enhance the overall visibility as well as traffic.

Thus far we have been adamant about the subtlety of the sales pitch, however, when you add buttons to your website do not forget to include the Buy Now button in all your social media pages. At the end of the day you are running a business![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Pay Attention To The Industry Influencers And Keep Them Engaged

It is absolutely crucial that your business has the attention of the industry influencers given that they have the power to invest in your business and ensure that it flourishes.

A wonderful way to ensure that the industry influencers share the content of your business is to come up with articles that features them or includes them or even their blogs/websites/companies.

One way of doing this by coming up with an article that interviews one of the influencers or even create a blog post that rounds up the influencers.

Basically what you are doing is stroking their ego in one way or another. When it comes to social media, people will tend to respond to your content if it somehow benefits them.

Here the influencers will support your content because they are mentioned in your content. However, do not randomly post content about the influencers and expect that they will return the favour. You will need to create some rapport with them.

First contact the influencers, seek out their opinion on your specific content and request that they share your content.

In some cases it will require you to spend a little money in order to promote your content. StumbleUpon ads are a great option where you can splash some cash to ensure that your content is seen.

Here your website will come up as a “referrer” with respect to influencer website analytics; this will persuade or encourage the influencers to share the content and thus increase the overall traffic to your website.[/vc_column_text][vc_single_image image=”3845″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

The Importants Of The Visual Component Of Social Media

Research has shown that social media content that contains some form of visual component has a higher likelihood of getting an increased sense of engagement as compared to posts that do not have a visual component.

This goes to show you that you stand a better chance of attracting more traffic to your social media page if you have more visual content.

If you are serious about embarking on a content marketing campaign then you need to be aware of what will stimulate engagement and ultimately growth.

There is no argument that content that is based on text is forever going to be an integral component of marketing, however, in order to completely set yourself apart from the competitors in this digital era then the visual component must be a key element in all of your social media endeavours.

If you take into account that over 65 per cent of individuals are categorized as visual learners, 90 per cent of all the information that comes to the brain is visual, and that presentations that have some sense of visual aid have a 43 percent chance of being more persuasive, then it makes complete and utter sense to make use of content that your users will have an innate sense of resonance with it.

The following are some of the types of visual content that you can make use of in your marketing in order to increase your traffic.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Social Media And Images

It has been shown that whenever you separate a body of text with some images that are compelling, there is a higher inclination for people to fully read what you have written to the very end on the condition that the images that you have used are of high quality and are relevant to the content.

Marketers have observed that articles with images receive 94 per cent more traffic than those that do not have images.

As a consequence of the influx of digital content and the accessibility of the internet with the use of todays smart mobile phones, attention spans have never been shorter, which makes content that is presented in large blocks a tad bit too off putting.

I highly advised you to make use of images that are original or rather images that you took by yourself because this tends to add a sense of personal touch to your content.

However, high quality images tend to be expensive to buy or time consuming to create. However, this is not a cause for alarm as there are resources such as Canva that can allow you to create captivating and unique images for free.

Also, at your disposal is a bountiful resource of photo-sharing sites such as Flicker or Pixabay where you can acquire images for free.

However, always ensure that you have sought the proper authority to use the images.[/vc_column_text][vc_single_image image=”3847″ img_size=”large” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Social Media And Videos

Videos are particularly useful when it comes to presenting problems that are common and then showcasing the solutions that your product has to offer.

Admittedly, there are often cheaper alternatives for visual content that are available, a carefully thought out video can bolster your marketing campaign by showing that you are willing to work the extra mile to offer more quality.

There was a study that observed that by adding a video to one’s landing page can enhance conversions by a whopping 86 percent!

There are many kinds of videos that have the potential to enhance your business ranging from how-to videos, demonstrations, explainer videos and testimonials.

Regardless of your preference, it is vital to ensure that the videos you choose are congruent with the personality and ethos of your brand.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Social Media And Infographics.

I like infographics! If you need to condense all your complex data and statistics into a visual display that is compelling and easy to the eye then infographics are your best bet.

Additionally, you can accompany infographics with promotional tools such as networking with the key influencers, optimizing your landing page and so on. In this way, infographics can become an integral part of your marketing campaign.

In order to get the most out of infographics, it is pivotal that the design and layout is made to have the most impact. The design must have a combination of all the right colours, shapes and fonts in order to convey the data.

The information that you select for the infographic must always be truthful, accurate and relevant. Sometimes even the most mundane data can get a fresh lease of life when they are conveyed using visualizations.

However, it is important to note that your visual elements need to have some sense of narrative, it would be senseless to disrupt your narrative just to show your Adobe illustration skills.

It has been noted that bloggers tend to be attracted to a good infographic, therefore if you can promote your infographic in an effective manner there is a likelihood that it will be circulated on the various social media platforms thereby increasing the overall traffic to your website.

The more shares that it gets the more publicity your brand receives. It is also important that you make a habit of including thumbnail images in addition to a hyperlink to your site in the social media. This will allow you to bypass all the size restrictions that may be imposed on the social media platforms.

why do social media marketing[/vc_column_text][vc_column_text]

Social Media And Memes

Memes can be described as images that are have humorous captions inscribed.

When memes started out, it was not perceived by many that they would have a pivotal role in content marketing as they were only meant to serve as an entertainment tool.

Making your own memes is a superb way of evoking emotions that are positive and also setting yourself apart from the competitors.

To begin with, you must try to find out whether memes are suitable for your niche and whether they will get some sense of engagement or not.

If your brand is appreciated mostly by the young people then there is a likelihood that memes would be appropriate.[/vc_column_text][vc_column_text]

Social Media And Screenshots

A screenshot will allow you to provide your audience with a highlight of the internal workings of your service or product.

It allows you to show them the functions that you can offer from a perspective that is direct and personal.

You can also add a marketing copy and a testimonial or two in order to enhance your overall credibility.

Screenshots are often a great tool to corroborate claims that you are indeed providing the service that you make in your sales pitch. For instance, if your business is making an app and you have marketed the various functions that it performs, then a screenshot with a caption can be an excellent visual verification that your audience would need in order to have some sense of trust in your claims.

Despite the fact that screenshots appear to be the least captivating visual content that we have discussed, they can be extremely beneficial when used as a trust building tool.

It would be beneficial if you were to view them as a tool to capture customer feedback or their testimonials.[/vc_column_text][vc_column_text]

Social Media Automation

You might also want to automate your social media posts in order to get the best out of them.

The benefit of automating social media posts is that it offers you the option of analysing the overall results of a given post at any time.

There are numerous tools that you can make use of to automate your posts.

However, automating posts does not mean that you get to lay back and observe. Simply posting content is not enough for a successful marketing campaign.

You need to converse with the people that are interacting with your products.

Tracking your Results

It is very important that you have a way to track you results on social media.

You can employ the services of Google Analytics reports which will allow you to keep track of your social media traffic. You can then use this to come up with the next steps for your social media strategy.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]

Download Our Free Ebook

No Email Or Other Details Required

(Just Click The Image Below)

[/vc_column_text][vc_column_text] [/vc_column_text][vc_btn title=”Download Our Free Ebook” style=”classic” color=”warning” align=”center” link=”url:https%3A%2F%2Fbigaffiliatemachine.com%2Fwp-content%2Fuploads%2F2019%2F06%2FSocial-Media-Marketing-101-2018-Edition.pdf||target:%20_blank|”][/vc_column][vc_column width=”1/2″][vc_column_text]Want to generate more leads and loads more sales? Really start harnessing the power of social media! Download your FREE “Social Media Marketing 101” guide. No email or any other details required.

This ebook of ours will share with you exactly how to win with social media, beat your competition & start getting more followers from sites like Facebook & Twitter. It will be yours to read off-line & keep forever.

You will discover:

* How to get started with all things social media.

* A full social media marketing plan you can use for your business and beat the competition!

* How to build great brand awareness using social media

* How to get loads more positive engagement from your followers

* How to get more fans to visit & like your Facebook page

* Examples of companies using social media successfully in their business and how you can do it better than them!

+ much, much more …[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Conclusion: Why Do Social Media Marketing?

Suffice to say, business owners must ensure that their businesses and product brands remain relevant in order for them to translate into sales and growth.

One of the common ways that companies are achieving this is by tapping into the power of the internet whereby they are driving users and consumers, via social media, with an aim of driving huge traffic and therefore sales their way.

The proven expectation is that once thesef internet users are driven into these websites, there will be an increase in brand recognition and, arguably, the company will be more successful at showcasing their products.

There are hundreds of ways through which organizations can successfully drive users from social media sites to their websites.

The methods that are discussed in this article are not exhaustive but we have endeavoured to cover the most common and successful ones that businesses use. If you would like more great social media marketing hints and tips then go now and check out our Social Media Marketing Questions & Answers Forum.

Remember to download our FREE ebook above which gives even more actionable hints and tips.

In addition to the hundreds of ways which businesses can drive users to their sites through social marketing, there are many more benefits than just raw traffic.

This brings us eventually to the question: Why Do Social Media Marketing? (By now I have a sneaky suspicion you already now a lot of the reasons!)[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

So Why Use Social Media Marketing For Your Online Affiliate Business? Take A Look At Our 30 Reason Ultimate List.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ultimate_icon_list icon_size=”36″ icon_margin=”10″][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Marketing Improves Brand Awareness[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Marketing Proves To Be Really Cost Effective[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Doing Social Media Marketing Really Helps You Engage With Your Audience[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Does It Improve Brand Loyalty? Of Course It Does![/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]It Helps To Create Healthier Customer Satisfaction Too![/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Marketplace Awareness – Find The Wants And Needs Of Your Customers[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Marketing Leads To More More Brand Authority[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Good Social Marketing Will Mean Increases In Targetted Traffic[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]It Will Definately Enhance Your Sites Search Engine Optimization[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Marketing Increases Your Reach Via Quoted Experts[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Helps You To Really Understand Your Audience[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Ads Allow Targeting & Retargeting[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Your Competition Is Already Social[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Marketing Is ‘Nearly’ A Level Playing Field[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Is Great For Newsjacking[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Helps You To Get More Sales[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Helps You Find More Potential Customers That Don’t Know About You Already[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Helps Establish You As An Authority In Your Niche[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Ads ROI Is Huge![/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Marketing Is Enjoyable[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Helps Build A Community To Grow Your Brand[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Learn How Your Audience Interacts With Your Content[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Helps Get The Word Out[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Is Really Popular[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Marketing Reaches All Ages & Demographics[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Users Are Highly Active Online[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Can Make A Big Difference To Your Email Marketing[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#81d742″]Social Media Is Everywhere![/ultimate_icon_list_item][/ultimate_icon_list][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Ok, so I only have 28 – not 30! Please leave your thoughts in the comments below and I will update the list to 30 or more! Thanks for your help.


  1. Social media can transform your business but you need to choose the right one for your niche. I personally like Facebook because many niches are compatible with Facebook. And online marketing becomes easy and efficient. 

    Marketing on social media has helped me reach a bigger audience in a short time. I had to spend a few bucks to get it started but now that’s it’s on, I can enjoy some free traffic from my social media account.

    Social media marketing is a great plus for any online business. It’s our secret weapon not so secret! Lol

    Thanks for sharing.

  2. Hi, Caelan.
    Your post is really exhaustive and complete in all aspects giving the details on reasons to do social marketing. I have bookmarked your page for future reference too. It was a great help.
    I just missed your name on the website and there was no about me. So when I downloaded your lovely Gift, I came to know about the author, i.e. you.
    The points you described on various Social Media are really beneficial, Thanks.
    Warm Regards,
    Gaurav Gaur

    • Hi Gaurav,

      Many thanks.

      I have been intending to do an ‘About Me’ page but never quite get around to doing it. Hopefully next time you check back it will be there!

  3. This a very interesting yet critical topic.

    Social media has gained ground in so many peoples heart to the extent that it has become an addiction. No wonder the founders are growing rich everyday. We can bring money into the social media founder’s pocket while making cool money in return. It is only wise people that can think that way.

    Through social media I am able to market my fashion design products across many States in my country. I was able to do marketing for myself and at the same time work as an affiliate for other merchant.

    My website has become popular through social media which was has been able to generate sales for me and my merchant.

    You already know the return that can bring. That’s the code. This is a very detailed review which will be of help for those that want to have funs as they earn.

  4. I am just starting in the affiliate marketing area and I know I am missing having a high presence on the social media and I will start with your first advices, conduct surveys. I have to try to know what surfers think of what I have to offer if this is the right way to do it.

    I think that I will have to bookmark your site to go back and continue my reading another day because it is very time consuming and I can’t get everything in one reading.

    Very interesting.

    • Hi Claude,

      Glad you stopped by my website and have found it of some use.

      There is no need to rush things when starting out. My advice would be to pick just one of the top social media platforms – either Facebook, Twitter or Instagram/Pinterest and concentrate on that one first. Learn the ins and outs and only move on to another when you start seeing results.

      Many thanks and best of luck with your marketing.

  5. Reply
    Ronald L Washington June 11, 2019 at 4:02 pm


    You have provided some very powerful information here. I like the way you give us substantive content as well as procedural content. You give the step-by-step process of working in the Social Media space in a clear and cogent fashion. I found the section on linking content to social media websites notable. You made it clear that one can convert a Facebook, Instagram or another following to good and continuing paying customers. I’m a teacher and invariably my students and their parents use Instagram more than any other platform. So, would you recommend to focus on that?

    You set out to achieve an objective: “Developing a coherent and effective social media strategy is probably the most important objective of this article.” you achieved your goal and then some. I also particularly enjoyed your tip about influencing industry influencers so that they will share your content. I certainly intend to use your suggestion to write articles about them or their blogs/websites/companies. Finally, your list of  “30 reasons”(28) is a great way to put the information into one’s memory as well as an excellent lead-in into the 101 ways free Ebook on Social Marketing. I have downloaded a copy.

    Thank you for this great information.

    God bless you!

    • Hi Ronald,

      Many thanks for your thourough comments. Much appreciated.

      Glad you liked the article and downloaded the free ebook.

  6. Hello there!!!
    Social media marketing is very important to built online business but it is quiet difficult to be success. your 30 steps for social media marketing will help to build business for beginners. That is ok but it will be more helpful and more specific if you write something about in which part of which social media we can share our business. also about which niche we should choose for marketing. moreover which country and group of people we should target. For example names of groups and pages can be mentioned.

    Thanks a lot for this nice and informative article.

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