1. First is search. It's crucial know that your product and business is search engine optimised to ensure it appears on the first page of the search engine results.
2. Second is video. Video I think is an absolutely fantastic way to share information quickly, easily and succinctly.
3. Third is social. Customers are now interacting with their social networks and checking in online before they purchase your product, while they're purchasing your product and also after they've purchased it.
4. Fourth is reviews. Reviews are all around nowadays so it's key that customers also have this option to share their feedback, suggestions and recommendations about your product as well as business.